How effectively do the functional areas in Lex Transfleet work together Essay Example for Free

How effectively do the in operation(p) atomic number 18as in Lex Transfleet work unitedly turn upMarketing and gross revenue execute manipulation of the market get going the merchandise pass fuddles true that they atomic number 18 getting the mighty product to the right population at the right price. Crucial to the success of Lex Transfleet or any cable. One of the objectives of Lex Transfleet is toTo carry forth research to improve its products and ravel.Lex Transfleet should make sure of the following harvest-time determination extinct and producing what the customers wants, for pattern what van or hand truck rental wait ons the customers indispensableness. Lex Transfleet leave alone carry out research to find out what the customers want and what demand in that location is for that return and they will try to fulfil that so that they cede more than customers who are interested in their helpings. footing Fixing the price at which the customers wi ll buy the product so that when the customers are interested in the products and disparate services they will want to know how much money they will be full-grown for this product or service and it will be easier for Lex Transfleet as they will know the price for this because they have already set it.Promotion Deciding how they are going to promote their product using advertising, packaging and circumscribed offers and when Lex Transfleet does this they will attract more customers and their company will get more famous.Place This is where the sales function comes in, the sales function will help Lex Transfleet decide on where and how they are going to rat the product whether it is loc bothy, nationally, all over the phone or the internet.I think they work quiet affectively together because they share an improvement which agency they get each separates opinions on how to change things to make them better. gross sales is the last breach of the selling strategy which repre sentation to transfer the product after the prices, promoting, places and products are all dont and updated so the customers will be satisfied knowing that Lex Transfleet is giving them a secure secure and impregnable product it is substantial that these things are accurate because they are the main reason the trading is up and cartroad without them there is no backing.Products and the CustomersLex Transfleet will look at to get to know their customer and what the customer wants for exercise a customer will want to hire out a truck but for that Lex Transfleet will need to know what kind of a truck or van that is an check if they do them type of trucks.A customer a customer is a person who buys a product for e.g. someone comes to Lex Transfleet and hires out a truck the person who hires it is the customer.A consumer Is the person that uses the product for cause if a truck is hired out for someone else to drive it he/she is whence known as the consumer.Consumer typesThe m arket is made up of different types of consumers as it has different segments laborious to sell the product to everyone will not work for example marketing expensive products to poor people. Consumers can be classified byAgeGenderWealth and income geographical areaLifestyle (fashion and taste)Lex Transfleet carries out a research into people, dividing linees and the governments to find out what type of vans, trucks and services they require. They consort this with the pay function to get finance to carry out the research and advertising. They also link this with the benignant resources to get the employees as they recruit and select people and researchers to carry out the research and get HR to train them for example induction training. The wages are paid by the finance function to chip in for researchers and this means it is then auditable because it is recorded and so all the functional areas can work together to satiate the aims and objectives effectively.Market research involves field (primary) and desk (secondary) researchPrimary research this involves communicating directly with the consumer to find out what they exactly it is that they need.Lex Transfleet carry out questionnaires and they invite customers to their business to interview them and this is what helps them with their research to meet there customers postulate better.Lex Transfleet can also give loyalty cards which records every item bought by the customer.Secondary lookInvolves publish material for example reference books, statistics and marketing reports by specialist companies.This allows the marketing and sales surgical incision to find out information almost consumers income and expenditure.Government customaryations also have information about spending, community changes, household information and family income.PricingThe price of the truck rental service necessarily to be dogged in Lex Transfleet and the reason for this is because Lex Transfleet wants toMake profit Le x Transfleet wants to cover the cost of it trucks so it does not make a loss in the business.Beating competition Lex Transfleet will want new(prenominal) businesses to rent the trucks from them instead of competitors by keeping prices low and maximising sales which will attract more customers to come and buy trucks and other services from them.Providing a quality product or service Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay high prices for better products so this also means they will not have any loss in the profit. Lex Transfleet has also changed its name to RAC plc as it is mark and it will attract more customers.Promoting the productThe Promotion Process involves the following which Lex Transfleet doesAdvertising informing the public or other businesses about Lex Transfleets products and services, e.g. they use the internet, newspapers.Branding Lex Transfleet makes sure they create an image of the pr oduct or service in an attractive way Lex Transfleet has changed it name recently to RAC. Having a logo to and image to submit customers to use them.Packaging Lex Transfleet presents the product in an attractive way so the trucks have M.O.T and are inviolable and practical to use.Publicity in the media which mean special forward motions and sponsor which Lex Transfleet have on their website. Lex Transfleet have had good publicity in the news paper and press so get positive image. Give special offers to big companies who rent lots of trucks and for longer.They do have a website which they are on http//www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to subscribe to a van and light truck magazine.PlaceInvolves marketing the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers.Lex Transfleet sell truck rental services directly to the customer which is unspoilt.Lex Transfleet will give c ustomers a quote through and through their internet using online bookings or emailing them and over the phone.Lex Transfleet uses telesales for selling to the customer over the phone so they will need call centre supply.Direct mail which Lex Transfleet uses to send their brochures out the businesses.E-commerce Lex Transfleet sell their services over the internet through their website you have to email them first to get a quoteLex Transfleet uses ICT in the marketing and sales function for advertising and website, keeping customers profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites. human being Resources billetPurpose of the human resources function Deals with hiring, firing and well being of the module and all other functions for example sales and marketing, administration and finance ect. So it can run effectively.In Lex Transfleet they will need to mete out withRecruitment of staff which mea ns that Lex Transfleet will need to be advertising vacancies liaise with finance for cost and payment, how many people to recruit.Disciplining and dismissing staff in other functions to run smoothly and to reduce cost.Training and ontogenesis and promoting of staff which will liaise with finance for cost of training and other functional areas to check who needs training for example in Lex Transfleet induction and health and safety or other courses are interpreted place for this and if someone is in the sales and marketing function they will need training to do the job properly.Maintaining good working conditions of the staff and Health and safety in Lex Transfleet.Looking after employee and the business relationship and liaising with other functional areas like sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about budget to give pay rises.Dealing with employee organisation for example the trade unions.The employees and the business have rights and responsibilities and tender-hearted Resources have to deal with this and make sure staff is aware of this in Lex Transfleet. Interest of employees protected by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe working environment in Lex Transfleet. Everything is recorded so the employee will know if they have made any mistakes and need to improve or they have met their needs. trading trading operations and management functionPurpose of the management function This function transforms the business resources into products and services for example operations which is the end product of a goods or service.Land machinery Lex Transfleet needs to find land, offices, call centres, machinery or equipment required and need to get information from other functions to get the right amount.Machinery equipment Lex Trans fleet has bundle, computers, photocopiers which the business needs.People who work there and for the business call centre staff, mangers, supervisors, operators consultants, accountants, specialists, solicitors.Materials and stock used by the business trucks that are brought, truck parts, stationary, computers, software.Factors of productionLand the offices , buildingsLabour- the people who work thereCapital the money invested into the businessEnterprise the arousal of the entrepreneurThe resources used by Lex Transfleet will have to be paid for. This results on costs for the business for example wages, rent, rates, materials, stock, electricity, phone bills all of these have to be dealt with the finance part.When operations in Lex Transfleet are trying to produce a product or service it will have to look at its costs to manufacture that item or service and it will have to make sure that the sales department will cover the day to day costs and the greater the added value the g reater the possible profit. So the more money they get from sales and they take away that from the running cost they get profit. readiness and productivityEfficiency means making the most for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Transfleet or the number of calls interpreted by the employee.Some employees paid a bonus for selling more services and also to propel them to make more sales for Lex Transfleet.Quality assurance quality assurance is very important as it means more returns to the businesses. Quality control of a service or product is very important for feedback to the marketing department.Operation check with sales as they monitor the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet.operations liaise with Human resources to give training operation staff.operations also monitor number of complaint and reasons for co mplaint to denigrate this and improve services better by liaising with sales team to find out what their customer views are as they are in the front line and dealing with customers on a regular basis.Operations liaise with marketing to get information about customer demand, competitor information and lots more.Operations also check with sales function to check which items/services are selling more to make decision about producing more or less of these goods or services and then contacting the marketing function to either advertise more or less.Operations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff.finance FunctionPurpose of the finance function To control inflow and outflow of money in the business and is also closely involved in the production of goods or services and links in with other functions of the business and ripened management.Finance departmentOther functional areasSales of products have to be recordedSales cost relating to the production have to be recordedMoney has to be raised for producing the services and products (sales staff, trucks, offices)Operations/productionBills have to be paidAdministrationWages have to paidHuman resourcesAccounts have to be kept to calculate profit and lossAll departments aboveFinancial planning reports have to readySenior managementIn Lex Transfleet the finance department looks like this the table below shows this as the finance director.Finance directorFinancial accountingCosting and budgetingManaging financePayrollRecording transactions property accountsPreparing reports for the senior managementWorking out the cost of the product and services.Interpreting past costs and income pose targets for cost and incomeWorking out what resources are neededRaising capital and loan to finance the resourcesRescoring hours worked by employeesCalculating pay and deducting taxFinancial accountingAll transactions have to be recorded. Sales of the products and services from the sal es department so they are auditable as they are recorded. Purchases made for stock or material from the operations department again so its recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still havent given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they havent yet paid for it.AccountingICT used to records all the transaction and special accounting software used to records wages.Financial statement is produced for management and this shows profit and loss and also, helps management monitor the main aims and objectives of the business the information on finan cial statements are on computer databases and so computers prepare the accounts automaticallyFinance produce 2 main accountsProfit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit.The balance sheet shows how much the business owns and owes.Costing and budgeting this is how the function works togetherOperations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet.The cost of paying the wages for the employees working for Lex Transfleet which the human resources function will let them know about.Other expenses such asBills which are the costs from administrations function.Electricity, water, rates, stationary are also in the administrations function.Advertising , promoting the business sales and marketing function and they communicate with administration function so the suppliers are paid on time.The Finance function has to liaise with other functio nal areas to calculate the costs for making the product and service to ensure that there is a sufficient finance to cover the costs and also the business is making the most of efficacious use of its resources.BudgetingFinance has to set budgets there are two kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for purchase trucks and hiring people. Both Budgets will monitor the actual figures with forecasted and if the figures do not insure for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better.Raising finance are the Long term finance needs which are used for investing in premise, trucks, machinery, computers and lots more, and theirs short term needs which is like buying stock for example trucks, paying bills, and paying wages.Finance has to rai se money for the other functions such as marketing, sales, operation and administration to finance their expenditure so that the activities can takes place to meet Lex Transfleets aims and objectives.Payroll kit and boodle out pay and deduction of tax and national insurance of its employees and it gets it information from the Human Resources function and it is through with(p) by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are faster and very accurate., so the employees are happy as they will be being paid properly and accurately.Administration FunctionPurpose of the administration function Administration is making sure that the right resources are in the right place at the right time.The administration function makes the business run smoothly and makes sure thatPaper in the photocopiersPaper in the looPremises are safeTelephone messages are passed onAdministration and communicationInformation and messages such as enquiries, ord ers, complaints from external sources. Callers with or without appointment will call in and different functions will communicate with each their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and coming together. If finance needs to meet with operation function to make decisions the administration function will arrange it for example if a customer wants a meeting with the sales team the administration function will arrange it.The marketing function is done bySales so that they get records of customers, finance so they get to process accounts and payroll.Opening and distributing post when it arrives to all other functions and collecting and stamping the post going out at the end if the day from all other functions. Operating and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and directing them to the relevant functions.Designing and printing forms for all the different functions and also filling and database maintenance and making sure the premises are clean and secureCleaning can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.